Experience does matter especially in the retail sector and having a forward-thinking approach provides an upper-hand.
A leading cosmetics company implemented solutions for an out-of-the box experience engagement with its audience in conjunction with their product launch.
The execution includes both online and offline engagement starting with online registration of interest and real-time online surveys to digital purchase-with-purchase reward vouchers and in-store physical product redemption via digital QR codes.
Additionally, ’s managed services for targeted broadcast, PINPOINT, was executed to direct footfall into the physical store to drive sales and the collected authorised data will then be managed and analysed for future relationship management executions.
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